Sound of
Concrete
A raw poster campaign built on texture, contrast, and the visual grammar of brutalism.
Poster Campaign
Tel Aviv is a city made of concrete and cinema. This started as a personal experiment — no brief, no client, just a question: what does the city sound like when you turn it into a poster?
The answer was brutalism. Raw texture, heavy type, and high contrast — a visual language that already exists in the city's architecture, translated into print. The three posters work as a series but each one stands on its own, the same logic applied three different ways.
This is a personal project.
